Social media has empowered individuals in
scary fantastic ways. Online forums, Facebook, Pinterest, Twitter, Yelp and countless other sites enable consumers to shape the sentiment and behavior of their peers in a manner that is simple, quick, and highly influential.
It’s all about user generated content. Ease of sharing personal expression leads to limitless conversations on social media, bringing together voices in a powerful chorus. Virtually all of it is on public display, all of it eternally searchable.