Sociology360™

Social media is much more than a technology story,

it’s a societal phenomena.

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The social media arms race is consuming marketing departments to what end? It’s time to rethink how B2B marketers are using social.

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The US continues to rapidly evolve its multicultural makeup. Brands are keeping tabs and adapting their marketing strategies accordingly. Here’s a snapshot of which social media platforms are popular by race and ethnicity.

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tweets on Google

Tweets disappeared from Google search results in 2011. A new deal struck with Twitter is about to change that. The (negative) impact on the quality of Google results could be significant.

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Today we pause to celebrate the life of a great American. Happy Martin Luther King, Jr. Day.

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MD infographic

Today we released the results of a study we conducted to understand how patients evaluate doctors. The study has implications for how physicians manage their reputation, communicate with their patients, and how patients come to learn about their doctor.

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We are thrilled to announce our partnership with Cutting Edge Capital to help highly innovative companies raise capital through the DPO crowdfunding model. Cutting Edge Capital can now offer its clients marketing expertise focused on meeting the needs of small to mid-sized businesses.

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