Sociology360™

Social media is much more than a technology story,

it’s a societal phenomena.

the-internet-of-things

It used to be called M2M but somewhere along the road morphed into IoT. Is the Internet of Things really any different from the old web we’ve grown to learn and love?

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Pinterest is a search engine. Mercury360

By now you know that Pinterest is a picture sharing site, predominantly used by women (86%) via mobile phones (75%). But what explains its popularity? Here’s one new stat that takes a stab at answering that question.

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The New B2B Selling Environment

While their B2C brethren consider it settled law, B2B marketers still struggle to justify the value of social media to CMOs. Using research from CEB we make the case for why it’s time to get on-board.

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Screen Shot 2014-05-30 at 3.45.14 PM

If you found a prospective customer segment that was 137% more likely to purchase your products what would you do? The enviable story of Latino women and the cosmetics industry.

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Does this look like a social media expert

Harry Crane brought Cooper Sterling into the TV age. Who will bring Madison Avenue into the age of social media?

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Online Patient Communities

Online patient communities are convenient, accessible and available to patients at all hours of the day. So why aren’t more providers offering them?

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