Sociology360™

Social media is much more than a technology story,

it’s a societal phenomena.

Shopping for health insurance

Using social media in healthcare can be a useful to inform and encourage Latinos in California to enroll in private healthcare plans and Medi-Cal.

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healthcare-marketing

Through savvy online marketing small insurance plans can compete and win their fair share of new members. We discuss three mistakes to avoid in healthcare marketing.

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Dont be a robot

Always-on consumers was the holly grail. Now that we’ve achieved it through widespread adoption consumers are starting to resent it.

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Social Media Scorecard for healthcare marketing

Latinos are the fastest growing and largest minority group in the U.S. so why aren’t healthcare exchanges doing a better job marketing to them?

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battelofthesexes

There’s a new social media app out where you can rate your ex. But the target audience isn’t who you’d think. Let the social media gender wars begin!

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Medicare Bottom 100 Hospitals

The 2014 Medicare hospital rankings are out. Using only each hospital’s readmission rate, the most heavily weighted factor, here are the 100 worst performing hospitals in America.

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