In this digital age where consumers are rating, reviewing, liking, and recommending products through social media before the first big sale can even happen, it may seem that your brand’s social media presence is out of company control but Mercury360® offers ways to manage this chaotic force to make it work in your favor.
It’s not enough to reserve your own Facebook and Twitter handles, Instagram your Back to School look and create boards of your merchandise on Pinterest, that’s only one piece of the puzzle. Increasing follower engagement, responding to customers, answering questions, and trying to make the best out of a bad review on Yelp or other user generated content on your page (UGC) are all forms of inbound social media communications that need to be managed as well.
With all of these moving parts updating and trending daily, creating a consistent, reliable brand image on social media can be difficult at best, but that’s where Mercury360® comes in.
About 74% of online adults use some form of social media and 70% of those users are active on a daily basis1. 81% of users also conduct online research before buying a product and 61% read product reviews before making a purchase2. Some of these reviews may come directly from the company site but may also exist on third party sites such as Yelp where your company has little to no control over what is said. This means that many potential customers are exposed to a brand and its products through social media before encountering the company’s own website or store.