Social Media Management & Content Marketing for Tech Companies

Content and community are the keys to growing your hi-tech brand. It’s time to take stock of your customers’ online opinions.

The best brands know they need to be aware of what their customers are saying and actively engage with them at every stage of the transaction from introduction to the brand to product satisfaction.

According to research by Carnegie Mellon University’s Heinz College and Dell, 75% of B2B buyers are influenced by information found on social channels and 67% of the buyer’s journey is now done digitally.1

User generated content (UGC) is vitally important to your company. It’s public information that shows competitors and buyers exactly what customers think of your product, how they’re using it, and what improvements they would.

Mercury360® Fully Managed Social Media Marketing
Your customers are writing about your brand on Facebook, Twitter, Quora, and other third party sites, do you know what they’re saying? At Mercury360, we’ll not only find out for you, we’ll come up with a comprehensive social media plan to leverage their comments into marketable actions for your brand.

hi-tech-1-update

A 2015 study by Gartner showed that B2B tech buyers spend more time with user-created reviews during phases of exploration, evaluation, and engagement than on company webinars, blog posts, and podcasts. While this may mean you have less control over the image created around your brand, it also reveals an opportunity to engage with your users both on and off your company profiles to create a better, more personalized relationship.

Don’t have time to handle multiple social media platforms? We’ve broken down the top formats tech buyers are looking at before they make a decision about a purchase:

  • Search is the most popular by a small margin and used by 58% of IT buyers
  • Social networking sites, such as Facebook, are used by 57%
  • Following closely to those two are professional networking sites, such as LinkedIn, and video sharing sites, such as YouTube. 
  • The links that buyers are looking for are often times to blogs as they offer conversations with experts, analysts, and people who share an interest in the same topics.

hi-tech-2

Mercury360 can help you curate content for all of these results so that buyers can find information, reviews, and content about your brand no matter where they look.

Our dedicated team of analysts and social media specialists keep track of the conversation happening around your brand. We then use that information to develop custom outreach options that will help you grow a loyal follower base that is excited about your product.

Community Forum Management
In the past, tech brands have relied on self-service online forums to help customers find answers to support questions. Today, forums have moved past product question and answer formats to provide a community-building opportunity for brands making use of multiple communication and engagement features.

Mercury360’s moderation services help tech brands cost-effectively monitor and respond to online conversations. We’ll help you engage with customers, build evangelists and capture feedback important to improving your next product release.