Content-Marketing

Content marketing is the name of the game for B2B marketers in 2016. Is your company prepared to take on the challenge?

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The social media arms race is consuming marketing departments to what end? It’s time to rethink how B2B marketers are using social.

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The New B2B Selling Environment

While their B2C brethren consider it settled law, B2B marketers still struggle to justify the value of social media to CMOs. Using research from CEB we make the case for why it’s time to get on-board.

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