Digital innovations such as social media and mobile technology are powerful tools that we ought to embrace rather than fear—especially when it comes to healthcare marketing.
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Using social media in healthcare can be a useful to inform and encourage Latinos in California to enroll in private healthcare plans and Medi-Cal.
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Latinos are the fastest growing and largest minority group in the U.S. so why aren’t healthcare exchanges doing a better job marketing to them?
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Existing members of insurance plans now have access to more choices and as employers move from defined-benefit to defined-contribution plans, many more people than just the previously uninsured will be turning to Covered California. Why would someone choose a local payer such as Sharp over Kaiser, Blue Shield or Anthem?
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Healthcare providers need not eschew building online support groups on Facebook. The engagement process with discharged patients can take place on Facebook in a secure manner that is also convenient, welcoming and easy for everyone.
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A staggering 69% of internet users living with chronic disease report that they have looked online for information about a specific disease or medical problem. How can we leverage this to speed patient recovery and improve healthcare outcomes?
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