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The social media arms race is consuming marketing departments to what end? It’s time to rethink how B2B marketers are using social.

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Existing members of insurance plans now have access to more choices and as employers move from defined-benefit to defined-contribution plans, many more people than just the previously uninsured will be turning to Covered California. Why would someone choose a local payer such as Sharp over Kaiser, Blue Shield or Anthem?

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