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This is a cautionary tale. Your brand has earned the trust of your customers. Now what are you doing to keep it? With user generated comments on social media driving the conversation, your brand reputation is more at risk than ever.

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Social media becomes a weapon

Both American Express and Visa have so-called “black cards,” fee-carrying credit cards that offer member benefits and an air of exclusivity. Now there’s a new entrant that’s head and shoulders above – but with a catch.

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